Streamlining & enhanced the structure of the site
Client
NetCloud
Industry
RegTech
Category
Web Design, UI/UX
Client Background
NetCloud is the official representative of a leading computer software company, catering to businesses of all sizes. With a successful track record of supporting diverse businesses, their main challenge was the complexity of their existing website, which hindered users' ability to quickly grasp the services and benefits offered.
Project Scope and Approach
The objective was to simplify the client's marketing website to improve user onboarding, enhance the understanding of service benefits, and retain both existing and potential clients. As the sole designer on the project, I collaborated with the client's CTO and programming team to restructure the system and create a cohesive and user-friendly interface.
Restructuring and Redesign
To address the challenges faced by the client,
I followed auditing the existing website structure, conducting user research, and structuring sitemaps and user flows. Additionally, I developed a cohesive UI library, ensuring consistency and brand identity across the entire platform.
Results and Impact
The positive impact of the redesign was validated through user feedback, as well as improved conversion rates and reduced bounce rates on the website. The client's marketing efforts became more effective, attracting a larger user base and facilitating business growth.